DETROIT -- Will Chevy's loss be Ford's gain?
The recently eliminated Chevrolet Orlando was one of the most intriguing vehicles in GM's new-model program. Slightly longer than a Honda Civic, the seven-seat compact minivan promised highway fuel economy of around 30 mpg and had breakthrough looks.
GM planned to launch it in the U.S. around a year from now, six months or more ahead of Ford's traditional-looking Grand C-Max compact minivan.
I haven't driven either vehicle, nor even sat in a production model, but I was more intrigued by the Orlando. Its styling broke the mould, and GM has a record of building very roomy and useful small minivans in Europe.
There's no history of compact minivans selling well in America, however. It looked like the Orlando, Grand C-Max and other likely competitors might squeeze all the profit out of the market segment.
By dropping the Orlando, 2010 Super Bowl jerseys GM may have boosted Ford's chances of selling a profitable number of Grand C-Maxes. Chevrolet thinks it has a full house of family vehicles in its existing Malibu, Equinox and Traverse models.
GM could offset the rakish Orlando's departure by offering another creative small-car design. Ford's plan to dramatically increase sales of smaller and more fuel-efficient vehicles hinges on offering a wide variety of body styles and models, while GM appears to count on the old-style model of selling large numbers of a single car.
GM's announced compact car lineup consists of the conservatively styled Chevrolet Cruze sedan and the totally unproven compact sedan envisioned for Buick.
high tops shoes sale Chevrolet generated a nice buzz and surprisingly high sales a few years ago with the stylish, fuel-efficient and affordable HHR station wagon.
GM might be wise to search its design studios around the world for innovative compact cars and crossovers that can add pizzazz to its small-car lineup. The rumored Cruze station wagon and hatchback could be a start.
Trouble at Honda?
Despite turning a tidy $774-million profit in the first three months of this year, there should be some head-scratching going on at Honda.
The Honda brand's U.S. sales were distressingly weak in April. While Buick, Cadillac, Chevrolet, Ford, GMC, Hyundai, Toyota, Nissan, Chrysler and GM's four remaining brands all soared 20 per cent to 36 per cent versus last year, the Honda brand rose an anemic 11.7 per cent.
Perhaps most worrying, sales of Honda's stalwart Civic compact fell 4.6 per cent while the overall U.S. market grew.
At first glance, the news looked better for Honda's Acura luxury brand, which rose 21.6 per cent. However, sales of all Acura cars except the TSX fell. With 154 sales, deliveries of Acura's flagship RL sedan could be mistaken for a rounding error.
Acura's MDX and RDX crossover SUVs both notched strong increases. The sporty new Acura ZDX crossover scored 234 sales.
Head-hunting gets help from Hyundai
GM knows it needs help convincing Americans to give its cars a second look, so it turned to a man who helped Hyundai overcome an image for building unreliable, low-quality vehicles.
Dior Shoes Joel Ewanick, GM's new chief of North American marketing, laid the groundwork fo
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